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Stephenson Co IL NOESKE BROS.
It is with a good deal of satisfaction that Noeske Brothers, proprietors of the Palace Garage, who today are celebrating their first anniversary of their business, look back upon the past year. Success far beyond what they had hoped for has come to them and on the threshold of their second year prospects are indeed pleasing to them. It was in July, 1919, just one year ago this month that two brothers, Chas. E. Noeske, then employed in this city, and Benj. E. Noeske, who had returned from army service but a short time previous formed a partnership as Noeske Bros., to operate a garage and deal in automobiles, tires and accessories. What is known as the Palace Garage, located at the corner of Galena and Mechanic streets, was taken over by them, remodeled, enlarged and opened to the public with a guarantee of first class service in every particular. By following out this policy and by working hard and paying close attention to business the Noeske Brothers have built up and are enjoying a fine growing business and have won the confidence of the automobile trade.
Contributed by Karen Fyock - July 1920 clipping
  Noeske Brothers New Garage Open House Tomorrow will be open house at Noeske Brothers new garage, 207-217 South Galena Avenue. The place will be thrown open to the public for inspection when formal dedication will be made. Although Noeske Brothers have been housed in the new building since mid-December, the work of installing the last of the fine modern equipment and the business of getting settled has prevented a formal opening previously. But now with everything complete and business moving along a well organized channel, a formal opening of the building, costing together with equipment, $125,000, will be staged. And the invitation that Noeske Bros. extend to the public to visit the new building is open to everyone. Considering the frequent changes that come about among car distributors, Noeske Brothers may be considered an old established business. It was organized about 12 years ago by Charles E. and Benjamin Noeske. Until recently the business was housed in the Otto building at 10-16 West Exchange Street. Prior to that time it occupied the old Palace Garage, corner of East Main street and South State avenue. The new building housing Noeske Brothers was built specially for them by Anton Billerbeck who, for a long time, has owned the property. It was planned to meet the growing needs of the business. It is a two story structure of concrete and buff pressed brick. The ground floor is used for display and sales rooms for Wily-Knight and Whippet and the DeSoto lines for which Noeske Brothers are distributors. Still another department is maintained on the ground floor, in addition to the business offices, a tire department that features Seiberling and Goodyear tires. To the rear of the sales and display rooms are servicing rooms, workshops for car repairs, etc., while the entire second floor, reached by a curved concrete ramp, is devoted almost exclusively to car storage. The building is fire-proof. Not only is the building modern in every detail of construction, but it is most modernly equipped with the newest mechanical features that could be bought. At the entrance of the main floor is a Weaver wheel alignment machine, that records just how perfectly or imperfectly aligned the wheels of a car are by merely driving upon it. The whole operation of testing requires less than a minute of time. In the work shops a Reiss brake testing machine has been installed, the Weaver washing system in the wash room, while a Heintz all electric tire vulcanizer is to be found in the tire servicing department. All this equipment, together with other small items, was purchased from the Schact-Tuck Company with headquarters in the Henney building. The petroleum products of the Johnson High Test Oil company will be featured exclusive by Noeske Brothers at their new garage. These are Hi-Duty and Jonsunite motor oils, greases, and Jonsunite True Gasoline. In view of the fact that Noeske Brothers new garage will be open all night, users of the Jonsunite line are assured of having these petroleum products available at all times.
Contributed by Karen Fyock - January 14, 1930 clipping
July 1936 - from Karen Fyock |
