Winnebago County, Illinois
Firms and Individuals Who are Making This City the Best in the Rock River Valley, Rockford Republic, 1909
Source: Rockford Republic, June 9, 1909
TO WHOM IT MAY CONCERN:
When Business conditions warrant a community in declaring prosperity to the world at large it is fitting that the representative commercial interests of that community should set forth the fact in such a manner that it may become known abroad and thereby enhance the value of its progress.
We Therefore Desire These Pages to Proclaim that few other communities today offer present advantages and future prospects to Home Seekers, Investors, Manufacturers, and Business men more inviting than Rockford. This is a city 46,000 inhabitants, with advantages natural and created, equalled by but few and excelled by no other community in the Northwest. Surrounded by land fertile in natural resources the substantial character of the city is not to be wondered at.
We, the represented Merchants and Business Men are pulling strongly and boosting with all our power to make this a Mighty City in a great state and earnestly invite you to come and help, as well as to share in our undertakings.
Firms and Individuals Who are Making This City the Best in the Rock River Valley
The annals of American civic progress, prosperity, and enterprise contain innumerable stories of absorbing interest; but few of them surpass or even equal the history of the city of Rockford, Ill. Around the first foundation and subsequent development of this community are thrown all the glamour of romance, industrial achievement, and commercial activity in their most interesting and delightful form. Commencing with the advent of the first hardy pioneers in this former wilderness and stronghold of the aboriginal American, and continuing through all the successive stages leading up to Rockford's present proud position of prominence in the ranks of America's most enlightened and progressive centers of civilization, the career of our city has been one uninterrupted story of success.
When the first enterprising and discerning settlers selected this spot for the site of their village, they must have had some premonition of the wonderful results that their efforts were destined to achieve; but surely even the wildest dreams of their most optimistic visionary could not have prophesized such a remarkable development as Rockford has enjoyed in subsequent years. It is merely another instance of the pioneers building better than the anticipations of even their highest hopes; and while all due respect, reverence, and credit must be awarded to the founders of Rockford, the glory of its success must be largely shared with the subsequent generations who have contibuted to greatly to its welfare.
Casting a retrospective view over the Rockford of old, we see boundless expanses of wide, undulating prairie stretching away on all sides; through which flows the thickly wooded and picturesque Rock River, with its gently sloping banks and forming an ideal site for a beautiful city. At the very portals of the present city there is a considerable fall in the river, affording the best facilities for waterpower, forming the nucleus for a future city of enterprise and industry. A little distance back from the river, and overlooking the entire scene, were the rolling prairie and tracts of virgin forest untouched by the hands of man; and in the solitude of its lastnesses were the haunts and habitations of the ever retreating but unsubdued redmen, who occasionally came down to the village to barter for baubles and clothing.
Like all of the old villages of America, Rockford was simply a small frontier farming town in those early days, with a few straggling houses and an occasional store or shop; but after fifty years have elapsed an entirely different scene greets the eye, and where formerly stood the village, we now gaze down on a thriving city of fifty thousand inhabitants, with beautiful streets, well lighted and finely paved; attractive homes, handsome stores and shops, and seemingly endless rows of the most splendid and substantial factories, warehouses, shops, and business blocks. The farms have been transformed to marts of trade, the bridle paths to broad and delightful avenues, the log cabins to cosy homes or elegant mansions, the early trails to great railroad thoroughfares, and the small shops to mammoth institutions, pulsating with whirring wheels, throbbing machinery, and the life and energy of industry and enterprise. Men of the present have become so accustomed to the wonderful transformation of the flower-strewn prairies that they take Rockford of today as a matter of promise, and it requires frequent repetition and constant reminding to bring the present generation to a full realization of the wonderful results that have been accomplished in a short lapse of time.
The Republic proposed to dwell on this subject long enough to tell its readers what the Rockford of The Past has been, what the Rockford of The Present is, and to try to convey some idea of what may be expected of the Rockford of The Future.
Situated at one of the most advantageous points on the Rock River, Rockford is blessed with water transportation for pleasure craft both above and below the city; but what is of greater importance is the fact that the river has a considerable fall here which generates power to propel the machinery of scores of Rockford's countless industries which supply wares to the whole country and many foreign countries. These products consist of malleable iron wares, leather goods, knit goods, furniture, sewing machines, stoves, shoes, pumps, household utensils, watches, pottery, varnishes paints, hosiery, gloves, pianos, wire, gas engines, manufacturing machinery, clothing, locks, paper boxes, paper, silver plated goods and foundry products, all of which are manufactured here and shipped to all quarters of the globe. Some of the factories and industries located in Rockford rank with the largest and finest in the world, and they furnish steady employment to multitudes of workmen who have such a slight cause for complaint that Rockford is reputed to have less labor troubles than any manufacturing city of its size in America.
Besides the numerous splendid manufacturing places, Rockford has the distinction of possessing a large number of large and magnificient office buildings, six splendid banking institutions, and some retail establishments which would be a credit to cities three times as larges. There are also countless stores of less pretentious size, but which are equally attractive and up-to-date. and every convenience of a progressive modern city is to be found, including one of the finest Illinois hotels outside of Chicago, and several as good as are found in other cities of similar size. The city is also liberally supplies with other public institutions, such for instance as a high school and a number of spacious and modern schools, thirty-two handsome churches of almost every denomination, two timely equipped hospitals, and three sanatoriums of excellent reputation. There is also a $100,000 Carnegie Library with 47,000 volumes, and a beautiful and costly Memorial Building erected in honor of Rockford's soldiers and sailors. In amusements Rockford is also strictly up-to-date, having a fine opera house and half a dozen vaudeville shows, as well as two fine conservatories of music. In addition to these, there are a number of delightful parks, and one of the handsomest water fronts that graces any city in the Union. The city possesses one of the finest waterworks plants in the country, and pure artesian water is piped directly to every household, the daily capacity being 22,000,000 gallons.
No city in the country outranks Rockford in respect to her manufactured articles and these products have been awarded highest honors at every exhibition and fair in which they have been entered. Rockford leads the entire world in the products of hosiery, is the second city in the manufacture of furniture, has the largest leather plant in the world, ranks among the few greatest farm machinery cities of the world, has the largest plant devoted exclusively to gas stoves and appliances, and is one of the greatest watch manufacturing centers. These products bring in an ever-increasing flow of revenue to our city, and five railroads find their operating facilities taxed to the utmost in transporting them to outside junction points, from which they are distributed all over the world. These railroads run twenty-eight passenger trains through the city daily, and there are also interurban electric lines which connect Rockford with scores of adjacent towns of considerable size, and also with Chicago, the metropolis of the Central states.
As a residence center, Rockford is unsurpassed by any city in the Union. Located on the gently sloping banks of the Rock River, with picturesque and heavily wooded hills stretching away on all sides, the site of Rockford is one of the most charming that could be selected by the most ardent lover of the beautiful and artistic side of nature. The shore immendiately adjoining the waterfront offer a commanding prospect over the river, and make the finest sites for attractive homes, of which there are very many in Rockford.
The splendor of Rockford's finer residence is equalled by few and certainly not surpassed by those of any city of similar size. The more modest homes are also of the highest type exhibiting good taste and an unusually high degree of convenience and comfort. Rockford has a larger proportion of working people who own their own homes, than any other American city of similar size. Not only are there beautiful homes and borad well paved and finely lighted streets in ROckford; but these streets are adorned by the handsomest public institutions, including a magnificient court house and city hall, well equipped fire stations, a splendid brown stone post office, elegant depots, private clubs, and handsome flat buildings and apartment houses.
Rockford has one of the finest climates in the world, enjoying mild, moderate winters with just enough of cool weather to purify the atmosphere and purge it of contagious diseases and epidemics; while the summers are delightfully temperate and equable. The exquisite character of the climate is due largely to the fact that Rockford is just far enough from the Great Lakes to escape the more rigorous weather that prevails on them, and just near enough so that the coolness of the lakes has a tendency to moderate the heat of the summer. Te abundance of moisture from the Rock River and the lakes imparts a remarkable quality of fertility to the soil in and about Rockford, and contributes to the wonderfully luxuriant growth of grass, trees, and shrubbery that is so frequently commented upon by visitors. The climate is a happy medium between the dry, hot summers of the semi-tropical south and the frigid and rigorous winters of the cold north.
In respect to places of amusement and pleasure resorts, Rockford is second to no city of its size. There are half a dozen of the finest natural and artificial parks in the west, while the river front itself excels most parks found elsewhere, and all along the river, short distances from town, there are sylvan spots of natural scenic beauty that cannot be approached by any park. There are also several of the finest theaters in this section of the country, and an abundance of choral, musical, dramatic, athletic and entertainment clubs of various kinds.
One thing in particular for which Rockford is noted is the fact that it is a "dry town," and one of the few towns that are thoroughly "dry." There is not a saloon or dive in the city or for many miles in any direction, and this fact has made it famous as one of the cleanest as well as one of the prettiest towns in the country. The beauty of its streets and natural surroundings has attracted civic students in all parts of the country, and even at the present time that famous municipal "artist," Mr. Burnham, is making an exhaustive study of Rockford as one of the most beautiful American cities.
After perusing the foregoing general summary of the resources, advantages, and opportunities of Rockford, and supplementing it with a study of the statistics and editorials which we are including in this review, we believe that no liberal minded, unprejudiced, and fairly disposed reader will deny that Rockford has the most brilliant of futures ahead of her; and that she will soon be numbered among the most prominent cities in the country, not only in the industrial and manufacturing world, but also in point of size. Certainly no city can offer better opportunities to skilled mechanics, enterprising business men, accomplished professional men, and to the more progressive and desirable class of private citizens. It requires only on thing to place Rockford in the foremost rank of American cities, and to facilitate her already remarkable progress and prosperity; and that one essential is the hearty co-operation of her business men and private citizens in giving publicity to the wonderful advantages which she enjoys in comparison to residents of other citizens (cities?). This we feel confident every loyal and enterprising citizen of Rockford is prepared to do, by enlisting his services in every progressive movement and venture which is inaugurated for the promotion of the city's interests, and for the development of a Greater and Better Rockford.
A CITY OF INDUSTRIAL PEACE AND GROWING PROSPERITY
C.F. HENRY CLOTHING CO.
There is not a city in this section of the country that can favorably compare with Rockford in modern and progressive retail houses and their stock. We have a number of stores here of which cities of far greater pretentions might justly feel proud and among them must be mentioned the store of the C.F. Henry Clothing Co. It has been centrally located at the corner of State and Main Streets for over over 25 years. From the first Mr. Henry, the founder of the business, has been more than successful and has built up such and business that it is now necessary to employ 80 assistants to care for the many patrons of "The House of Quality." Such a collossol stock is seldom seen in a town of this size and as to quality, a successful business career of over a quarter of a century clearly demonstrates that the clothing, hats, furnishing goods, leather goods, etc., offered by the C.F. Henry Clothing Co. are second to none. We are very glad to give this concern a conspicuous mention and we join his many friends in wishing Mr. Henry many years of continued success which he so well merits.
THE WHITE HOUSE
The most popular place with the people of Rockford and the surrounding country is the concern whose name appears at the head of this article, The Whitehouse, of which Mr. A.R. Whitehouse is the very efficient proprietor. Mr. Whitehouse has been established in this business for one year, during which time he has built up a large and constantly increasing patronage. The stock carried comprises a complete line of women's and misses' ready-to-wear garments and millinery of all kinds, all of which are well and carefully selected, so that patrons of this popular establishment are sure of getting the very best for their money. The premises occupied are large and nicely fitted up, having a floor space of 5,300 feet all of which is used for the display of goods, while the goods are neatly and attractively displayed, the various departments being thoroughly systematized. This building has just been remodeled, costing $4,000.00 and all fixtures are in white enamel. Mr. Whitehouse gives this business his personal attention, together with thirty-one clerks, and they are always busy giving orders their prompt and careful attention. Mr. Whitehouse is greatly respected as a business man, enjoying the fullest confidence of his patrons and friends, and he well merits the success he has attained.
STREET & COOLING COMPANY
Wholesale and Retail Land Dealers
Have been established for over ten years, and are easily the leading land dealers in this vicinity. THey established an office in Rockford last September. They own land and offer for sale some of the most desirable land in eastern North Dakota and Northern Clarke County, Wis. Land can be purchased of them in large or small tracts at very attractive prices, and on very easy terms. Real estate dealers and land men in various sections of the country could secure the agency for their lands, and if a party wants to purchase and improved farm or wild land for his own use, his wants will be supplied satisfactorily. The main office is located at New Rockford, N.D., and branches are maintained at Rock Island, Ill., Owen, Wis., and at Rockford, Ill. The officers of the corporation are G. W. Streeter, president and manager, who is located here; E.C. Hart, vice president, located at Rock Island, Ill., and O.G. Cooling, secretary and treasurer, who is on the ground at New Rockford, N.D. Composed of local men, as it is, our people naturally favor them for in addition to the sentiment of these men, they sell very best land in proven sections of the country at honest prices. We would suggest that you get in touch with them.
JESSE DIMOND & CO.
Aggressive Dealers in Local and Western Lands
One of the newest real estate firms in this city is that of the above mentioned firm. While they may be new in point of establishment in business they are not new at the business and are rapidly building up in a very satisfactory manner. The firm consists of Messrs. Jesse Dimond, Peter Paulson, D.P. Cutler, Frank J. and Ed. O'Brien, all of them being active and Mr. Dimond directing the affairs of the business. They have been operating here since January 1st and they occupy handsome offices in suite 406-407 of the Trust Building. Several people are employed and they handle all sorts of real estate, buying, selling, renting, exchanging and trading same. They make a specialty of city property although they also have a good list in some of the strongest companies in existence and loans are negotiated at a reasonable rate of interest.
MUTUAL FINANCE COMPANY
Reliable Money Loaners
Very few of us but what do not require financial assistance at some time or other and a temporary loan to tide us over some financial stringency is often necessary. To people in those circumstances a firm like the Mutual Finance Company is indeed a help for here they can secure the desired loan without any publicity or delay. This concern has been established but a few months, since Feb. 1 to be accurate. They occupy offices in room 412 of the Trust Building and have unlimited cash to lend on furniture, pianos, personal property, etc. You need not have the goods leave your house and as stated before all business transactions are purely confidential. Some of our best people have found assistance at this office and Mr. James G. Stanton, the manager, will be glad to explain his plan in detail to you to you if you call at his office, located at room 412, Trust Building
THE ROCKFORD MOVING PICTURE PARLORS
We Americans are an amusement loving people and especially so in prosperous times. The fact that we have in our midst and in all sections of the state various amusement places speaks well for the community, and we desire to call attention briefly to the well known Rockford Moving Picture Parlors at 106 West State Street. This place was established by Mr. Clarke two years ago, and has always been well patronized. Moving pictures and illustrated songs are the attractions and the program is changed daily. In moving picture circles Mr. Clarke has created favorable comment as running a model picture parlor, and some of his practical ideas have been imitated in larger cities. There are few shows in the country showing as perfect pictures, and the Rockford public can be congratulated that no city in the country has a five cent theater that shows pictures easier on the eyes. This theater is cozy and well ventilated with plenty of fans for air circulation, and poison killers are used in cleaning up, to destroy all infectious germs. The entertainments each day are well patronized. The shows are continuous from 1 pm to 11 o'clock, and they are open all day Saturday from 10 am. Six people are employed regularly, and Mr. Clark had the newest machines and spares no expense to secure the latest and best pictures shown anywhere. The illustrated songs are sung by the Anxetophone, the most wonderful talking machine made, in which the sound is produced by an air blast created by an electric motor, and some of the world's best singers can be heard daily. That is why it is a pleasure to visit this show, for one can always feel assured of a pleasant and instructive evening.
HALLOCK FURNITURE CO.
The Big Dealers in Household Furnishings
The Hallock Furniture Co. occupies convenient and spacious quarters at 112 West State Street, and has one of the most complete stocks of all lines of furniture that is to be found in the city. An extensive business is done and a large number of assistants are employed to aid in the management of this very lucrative business. The store is arranged in a most commendable manner and all goods are systematically arranged and displayed. Owing to the superior quality of the goods carried and the courteous treatment accorded one and all the house has built up one of the largest and most influential and permanent trades of any competitive establishment in the city. They occupy four floors and basement, and all space is used for the showing of the many different kinds of furniture. They have been established in this city for the past five years and have been successful from the start, and nine assistants are employed to take care of the wants of their many friends and patrons.
JOHN P. GRAHAM COMPANY
Dealers in Ladies' Suits, Coats and Furs
The history of this house is a familiar one to our people and it is a popular one with the public of this city and the surrounding country as well. It was established three years ago by the present proprietors, and it has been catering to the public since that time in a very satisfactory manner to everyone concerned. They occupy a large three-story building with basement at 116 West State Street, and the stock is displayed to the best advantage. They carry a large stock and it has been selected with great judgement and good taste and to fit the wants of the people of this community. They carry a full line of suits, skirts, shirt-waists, clocks, furs, children's coats, etc., in fact anything and everything that you would expect to find in an up-to-date establishment of this nature. They invite your personal inspection of their stock, and you will be surely satisfied in making your purchases at John P. Graham Company. They employ eight courteous clerks and the up-to-date stock is displayed in a most attractive manner.
L. ARMSTRONG & SON
The firm under review was founded in this city eighteen years ago, and from a small beginning has grown to one of the largest concerns of its kind in this section of the country. They are located at 215-317 West State Street, and their establishment is fitted with every appliance necessary to carry on the business in a thoroughly satisfactory manner. They carry a full line of men's and boy's clothing, hats, ties and general furnishing goods; also trucks, valises, bags, etc., and the stock on display in their store is a large and comprehensive one. The Armstrong name, couple with "Clothing for Men and Boys," has become a household word in Winnebago County as well as many surrounding counties in Northern Illinois and Southern Wisconsin. Many competent salesmen are employed, who speak different languages, for Rockford has become a cosmopolitan city. Each salesman takes pride in an accurate fit on each customer and free alterations are made by competent tailors. Customers of the Armstrong store profit by a careful selection of the latest made clothing in the United States, bought for cash and sold under the Armstrong guarantee. The proprietors are gentlemen who are prominent in all matters pertaining to the business and social life of the city, and take an interest in all movements that tend to promote the best commercial advantages of Rockford. They are gentlemen of fine personality and constantly in attendance to see that all the wants of every patron are satisfied in every respect.
ROCKFORD NATIONAL BANK
Mr. W.F. Woodruff, President
Shrewd investors and capitalist first look upon the banking facilities and backing conditions of a city before even contemplating an investment of any magnitude, and it is for this reason, if it were for no other, that we would allow a leading position in this commercial review to The Rockford National Bank. Way back in 1871 when this city was but a mere village and when not all the maps of the state designated its location, the bank was established. From an unpretentious beginning the institution has been the recipient of a liberal patronage, for our people place the utmost confidence in the management of the bank. So consequently in May of 1907 the bank removed to its present central quarters--general conceded to be the most prominent corner in the city. The premises are especially adapted to their work and the quarters are handsomely fitted up and arranged. A recent statement show the condition of the bank to be: Capital stock, $100.000.00; undivided profits, $36,186.22, and deposits of $1,555,249.39--certainly a most flattering showing. The officers are: Messer. W.F. Woodruff, president; C.F. Heary, vice president; H.S. Burpee, cashier, and M.E. Baker, assistant cashier. The directors are: C.F. Henry, R.S. Armstrong, J.B. Whitehead, R.K. Welsh, W.F. Hudler, J.C. Woodburn, W.W. Bennett, Geo. L. Wiley and W.F. Woodruff. These gentlemen are too well known to need further introduction at our hands. Suffice it to say that they are always alert to any facility or enterprise that has for its goal the betterment of this city.
MR. S. SCHER
Tailor For Men and Women of Up to Date Apparel
There is no longer any question about the necessity of employing a competent merchant tailor to make one's suit for every successful man realizes the importance of being well dressed. While the first cost of a tailored suit is a little more than that of a suit of ready make, still the additional expense is justified in the way a suit will appear and in its wearing longer than a suit of hand-me-downs. We have a very competent tailor in our midst in the person of Mr. S. Scher, whose place of business is to be found on the second floor of the Rockford Trust building. Mr. Scher has devoted many years of his life to the tailor's art and is qualified in every branch of the industry. He has been established in this city for the past six years, being formerly of Chicago, and so large has his business grown as to require the constant service of twelve competent tailors. He carries an exceptionally large stock of bolt goods. The latest styles and designs are shown and one can make a very satisfactory selection from the assortment on display. He has also added in the last year, a large ladie' tailoring department.
KATE E. LEAMON
The Well-Known Milliner
Every lady in Rockford and vicinity is familiar with the fashionable millinery establishment of Kate E. Leamon. For several years Miss Leamon has conducted a first-class, reliable business, always displaying a stock of new and modern styles of seasonable headwear. It is with truest confidence that we place before the notice of our lady readers this leader of millinary art, located here in our midst on the second floor of the Trust building. The display now being made in her show rooms is sufficient to convince one that this house possesses every degree in the way of catering to a trade requiring sound judgement and good foresight. Her aim is to please her many patrons. She is now conducting her annual marked down sale, and everybody knows what this special sale means, as Miss Leamon does just as she advertises. Come in and get her prices, as she is allowing from 25 to 75 per cent discount on trimmed goods.
Mr. M.H. Farmer, Proprietor
Two years ago, when the above mentioned laundry was established in Rockford, it raised the standard of work done in our city to some extent, and the same quality of work that has marked the establishment has since been retained. The Rockford Laundry, Towel and Apron Supply Co. is located in a substantial corner store at 127-129 North Court Street, where the first floor and basement are occupied. They removed here from 112 North Court a short time ago to secure the larger quarters the new place offered for the old quarters were inadequate for the volume of work done. The equipment of the laundry is one of the best in this section--all the machinery and appliances are new and up-to-date in every way and all labor saving machinery known is installed. Eleven people are employed and several wagons are operated to the different sections of the city--work being called for and delivered without extra charge. Mr. Farmer, the proprietor, has just cause for being proud of his new establishment, for it stands on a par with any other laundry in this section of the state. Since he has moved into his new quarters, he has installed one of the best collar--cuffs-shirt machines in this section of the state.
ROCKFORD ABSTRACT CO.
Mr. W.H. Armour, Manager
"Never buy real estate without having an abstract made by some competent firm that is responsible." This oft-repeated advice is given by today and investors are coming to believe it more strongly each day if you neglect to have an abstract you are apt to lost your years of saving because of some flaw in the title. Here in Rockford we have a very able firm that operates in this line. We refer to the Rockford Abstract Company, who occupy offices in suite 206 of the Trust building. They have records of all properties in the city and community and will be able to render you invaluable service in the above-mentioned line. Under the direction of Mr. Armour, the president of the company, several assistants look after the work. The correctness of abstracts are guaranteed and backed by the company. Mr. Armour is one of the best posted men on titles in this city and his advice in these matters is much sought after. He is ably assisted by Mr. William A. McPail, who ist he secretary and treasurer of the company.
WARNER ELECTRICAL ENGINEERING COMPANY
District Managers for Northern Elect. Mfg. Co.'s Direct Current Machinery, and Fort Wayne Electric Forks Alternating Current Machinery
This is truly the "electric age," and electric science has brought about the greatest benefits to business and added to the progress and advancement of the world, and it is consequently not a matter for surprise that substantial houses have been organized to place before the public the most recently invented electrical apparatus and supplies. In referring to this business we wish to call attention to the Warner Electrical Engineering Company. This concern has been established in this city for the past 25 years, and the business has been conducted by Mrs. Warner for the past four years. The present business premises, at 125 North Wyman Street, comprise a very commodius quarters, with a very complete line of electrical supplies and novelties, and electrical equipment as well. They do all kinds of construction work and have wired and installed many of the mast prominent factories. They have a complete line of electrical goods, and all work is done in a most prompt and satisfactory manner.
ASHTON DRY GOODS CO.
The Large Department Store Equipped to Meet All Requirements in the Dry Goods Line
Among the big houses which have given Rockford's reputation throughout this section of the country as a retail dealer, the Ashton Dry Goods Company admittedly takes the lead. Some idea can be formed of the enormous trade which is carried on by this establishment when it is stated that about seventy-five people are employed throughout the different departments and that they rank favorably with any of the big concerns doing a like business in this entire section. The Ashton Dry Goods Company was established in this city five years ago and are engaged respectively in the retail business. They are located on the corner of State and Main Streets, where they occupy three floors and basement. They employ only courteous clerks and the up-to-date stock is displayed in a most attractive manner. Same consists of all sorts of staples and fancy dry goods, dress goods, cloaks, suits, furs, millinery, ladies' furnishing, etc. In fact, anything and everything that you would expect to find in an up-to-date establishment of this nature. The officers of the company are Mr. Andrew Aston, president; Mr. Julius A. Penney, vice president; Mollie M. Ashton, secretary and treasurer, and Miss J. Russell, manager, all of which are constantly active in attending to the wants of their many friends and patrons.
KNAPP & CO.
One of the Oldest Real Estate Firms in the City
When a city has in its midst aggressive real estate men the fame of that city will not be confined to a narrow limit and the fact that Rockford is so highly regarded in all sections of the state speaks well for her real estate men. We have in our midst several progressive real estate firms and one to which we wish especially to refer, being the oldest real estate firm in this city, is that of Knapp & Company. They occupy nicely arranged offices at 204 Trust Building, employ competent assistants and have listed on their books some of the most desirable properties in this section. They specialize in city property and will be glad to show their list of offerings. Mortgage loans are made on approved securities and there is noticeable lack of "red tape" connected with their method of doing business. Insurance is written in some of the strongest companies in operation including the Security, Forest City, American, etc.
DR. S.J. CASWELL
For Thirty-Eight Years a Rockford Druggist
The record of thirty-eight years in the drug business in the city of Rockford, held by Dr. S.J. Caswell, is one not equalled by any other man in the city. For the last twenty-four years Dr. Caswell has occupied the same store at 323 West State Street, and four years previous to taking this stand he was located in the same block. His assistant, Charles A. Lawson, has for the last quarter of a century been an employe of the business and is widely known throughout the county. A prescription is an important matter, how important few perhaps realize save those to whom fall the duty of writing and preparing them. The record of experience in such work held by Dr. Caswell, and Mr. Lawson is a guarantee of efficiency which one can not well overlook. The Caswell Pharmacy is one of the long established business houses which has kept abreast of the times. Anything that is customarily found in a drug store may be there obtained, and in fact Dr. Caswell merits his reputation of being "The Man With the Goods." Drugs, chemicals, medicines, toilet articles, perfumes, paints, glass, and all the various articles attributed to a modern pharmacy are carried at all times in abundant quantity. The trade enjoyed by his business house is a testimonial as to the relations always maintained between quality and price.
TREES, SHRUBBERY AND FLOWERS MAKE A "FOREST CITY"
MAJESTIC MOVING PICTURE SHOW
This handsome theater building, formerly used for vaudeville is now in charge of Sherwood, Baldwin & McWilliams, leasers of the Grand Theater at Madison, Wis., and the Orpheum at Racine, Wis. The new managers have had a broad experience in their line and are in position to give Rockford theater goers the best of high class pictures and illustrated songs. The theater building is a beautiful structure, having a seating capacity of a thousand all on one floor. The interior decorations are very effective, the ceiling absolutely devoid of beams and pillars and is finished in green and yellow with large scroll and floral designs. The operating room had been remodeled and made strictly fire-proof. The are three single door exits leading to the alley and two double door exits leading to Church Street. The chairs are arranged in long sweeping semi-circles and occupy the entire floor. The woodwork is all in weathered oak finish and there is an appearance of simplicity throughout the entire theater. The new managers give a first class show for five cents lasting a full hour, with daily change of program. The hours of performance are 2:30 to 5 and 7 to 11 p.m. Suction fans are being installed at once, insuring good ventilation, coolness and comfort.
We Americans are supposed to be a care-free class of people and people who love clean amusement of all kinds. That, perhaps, accounts for the popularity of our leading vaudeville and amusement theaters. For certain it is that those who operate high-class amusement places are the recipients of a liberal patronage. This is forcible shown by the Dreamland Theater. Established but a short time ago, the popular playhouse has rapidly forged its way to the front. It is centrally located, has a seating capacity of 250 and is always well filled. A full orchestra of union people, moving pictures, vaudeville features and musical numbers, illustrated songs, etc., constitute the program and many of our people are patrons of the house at each change of program. Under the efficient management of Mr. A. Lang none but high class entertainments are provided, and judging by the liberal applause that the various performers are greeted with he is successful in pleasing the public desire
MISS C.V. COCROFT
Our real estate dealers form perhaps the most public spirited and enterprising section of our business community, and the reason is plain. They are vitally interested in the growth and development of the community and they are, as a class, far seeing, keen and upright. Miss Cocroft takes high rank among them and bears a reputation which is most creditable to her. She is active and is always on the alert for business, and she is one of the busiest dealers that we have. She has been established for the past two months and from the first was successful in gaining and retaining a good patronage. Her office rooms are located at 512 Trust building, and she handles all sorts of real estate, buying, selling, renting, etc. Fire and tornado insurance is written and she represents some of the strongest companies in existence. She is also prepared to make loans on good security. Miss C.A. Cocroft employes one competent assistant, and she is personally active in work constantly. She is well known and is regarded as a progressive and public spirited citizen who has the welfare of the community ever before her.
Just why drugs are supposed to be "bad things" we do not know. Possibly from the fact that we do purchase drugs unless we are in need of them, and if perchance some careless clerk would place the wrong ingredient in a prescription the result would probably be "bad." We have a number of reliable and up-to-date drug stores in our midst, and one store especially that we wish to mention in the columns of this review is that located at 1059 West State Street and owned and operated by Mr. W.B. Keeling. The place is popularly known as the West End Pharmacy and has been established for about two years. Competent help is employed and the prescription department is in the able hands of Mr. E.V. McAllsiter, a competent and experienced pharmacist, assisted by H.Willard Allen. The stock is a large one and is nicely arranged and displayed. An addition to the store has just been completed which will give them an additional 400 feet of floor space, and with a large new prescription case and show cases, will accommodate the rapidly increasing business and enable them to better care for the wants of the customers.
THE GENERAL ENGINEERING & CONTRUCTION CO.
The General Engineering & Construct Co. recently reorganized by Mr. S.S. Budlong--formerly the Budlong-Foster Concrete Co.--is one of the best equipped concerns in northern Illinois for handling all kinds of concrete work, both plain and reniforced. Their equipment is strictly modern in all respects and their organization is thoroughly experienced and competent. The concern constructed a number of important structures last season, among which are the Coliseum Building and the Emerson train shed, stc. This season the company have taken several large contracts for paving and street curb in neighboring cities and are now actively engaged in that work in addition to taking care of their city business. Mr. Budlong, the manager of the company, has been very successful in all of his contracts, having earned a reputation for strictly high grade work and careful attention to details. He is thoroughly conversant with all features of the work, having developed the business up from a very modest beginning. Mr. Budlong's capable associate, Mr. Fred N. Johnson, is superintendent of the constructional work and has proved his ability the past two season that he has been identified with the business. Their line is "Everything in concrete reinforced work of all kinds, foundations, retaining walls, bridges, dams, walks, drives, floors, curb, et. Office 608 Trust Building. Bell phone 560-w; Home phone 560
MAHER & SMITH
Plumbing, Stream Fitting, Etc.
The panic has subsided and you hear no more of the scarcity of money. Building operations are more in evidence each day and a gratifying feature is the fact that as a rule they are of a substantial character. A firm that plays an important part in the plumbing, gas and steam fitting work in this city and that is securing its full share of new work is that of Messrs. Edw. Maher and Geo. B. Smith. They occupy substantial quarters at 125 North Court Street where they have the finest show rooms in the city and people contemplating building may have the pleasure of selecting their fixtures from their large stock. Twelve people are employed, all experts in their lines and both Messrs. Maher and Smith who are thoroughly practical men themselves are active in work. They will be glad to furnish an estimate for you on any work that you may be contemplating. If their prices are a little higher than you would expect them to be bear in mind the fact that their work is absolutely first-class and though you might pay a little more at first, it will cheapest in the end. They now have on hand a number of contracts among which are the Andrew Gilruth, G.H. Keith and Geo. Colton residences.
ROCKFORD BUILDERS SUPPLY CO.
The building that has been going on in Rockford within recent years bids fair to be eclipsed this season and a gratifying feature is the fact that as a rule all structures are of a substantial character. A concern that stands our contractors, builders and carpenters in good stead is the Rockford Builders' Supply Co. Established six years ago, the firm employs twenty people in its various departments, for they enjoy one of the largest trades enjoyed by any similar concern in this section. They occupy floor space of 10,000 feet and every bit of space is utilized in the work. They are manufacturers and jobbers of glazed windows, hard and soft wood doors, interior finish, screens, storm sash, etc. Special work is done to order and their facilities are such that they are able to do any required work. Both the officers are active. Mr. Charles Reitsch is president and W.H. Furman is secretary treasurer.
THE HODGE SANITARIUM
985 North Main Street
The rapidly increasing attendance at the above health resort has necessitated the securing of additional accommodation for patients, which has recently been accomplished by leasing the Keyt residence just south of the Sanitarium proper. This affords a comfortable, quiet home for 12 or 15 more patients who are in close touch with the institution and its various treatments. The Hodge Sanitarium has developed from an extremely modest curative establishment of a few years ago, into one of the conspicuous institutions of the city, with a promise of rapidly attaining a widespread notoriety and popularity as a curative retreat for those suffering from the various chronic diseases. Plans are also maturing for an addition to the main building, making it three stories high and adding to the institution a surgical ward, where one of the finest and most complete operating rooms in the state will be installed. The cottage will probably be used for obstetrical cases. This arrangement will be of great advantage to patients who want a quiet retreat with the most skillful nurses. Patients will also have the additional advantage of the regular sanitarium treatments without extra cost, which consists of massage, osteoopathy, electric vibration, electricity, including both static and high frequency currents, leucodescent violet rays, dry hot air, electro vapor and other baths, oil rubs, and many other treatments. The Sanitarium is beautifully located on the Rock River within a few minutes' ride from the city, and is nicely located and modern in every way. The Hodge Sanitarium is conducted for the treatment of all kinds of nervous troubles, and all non-contagious chronic diseases of men and women. No mental, liquor, or drug cases are received at this place. All reputable physicians are admitted and can have full charge of their patients while here. The rates are very moderate, and every case will have the best of care. Circulars sent on request.
E.F. PENDERGAST & CO.
The firm of E.F. Pendergast & Co., located at 324-326 Mulberry Street, have been doing business for the past two years in the electrical contracting line. Mr. E.F. Pendergast, who is manager of this business and gives his personal attention to all details, is well known on account of his connection with the various electrical enterprises for the past twenty-two years. They are manufacturers agents for the Western Electric Company's power apparatus and telephones, H.W. Johns-Manvill Company's Noark fuses and other protective devices, and Fostoria Incandescent Lamp Company and are in a position to make quotations and prompt shipments on any of the above mentioned items. They carry a large line of all kinds of wiring supplies and are in a position to give prompt service in any line of work. Their repair work is one of the many specialties which they conduct and is done in a thoroughly up-to-date, workmanlike, and satisfactory manner. They employ the services of ten people in their various lines of business and the service rendered is first-class. A call on either phone will receive their prompt attention.
The very least that we can do for our dear departed ones is to erect a suitable marble or granite monument to their memory. They are forgotten all too soon as it is and if we neglect the erection of a remembrance of this sort, they are forgotten so much sooner. A concern, catering to the people in this line is the firm of McMahon Brothers, manufacturers and importers of monuments, statuary, etc. They have a neat and well stocked show room at 516 West State street, and also a work shop in which from three to five people find constant employment. They will cheerfully give you an estimate on any work that you may be contemplating. The firm has been established in our city for nineteen years, during which time it has met with a goodly share of prosperity. The McMahon Brothers are able marble and granite men and are authorities on this subject as they have made it practically a life study. They are upright in all business dealings and for this reason have gained a large host of patrons and friends.
Located at 114 North Main street, this city, is one of the most prominent of our many ice cram parlors. Mr. Gleichmann is the gentleman to whose brains and ability this house is due and his work in this line since starting up here four months ago has been such as to win for him the esteem and approval of all who have come in contact with him. His place of business is large and exceptionally well arranged for a business of this kind, and stocked with a full line of goods generally found in a store of class, ice cream, cigars, confectionary, etc. Mr. Gleichmann makes all his own candy and also operates a large soda fountain, where any and all kinds of drinks can be secured. The ice cream parlor is kept in a most neat and clean condition, and has a seating capacity of sixty, and the goods handled are the best obtainable.
MR. WILLIAM P. DWYER
There are few lines of business which requires more careful and scientific study and mechanical skill than that of steam, hot water and gas fitting. This is an age when buildings, no matter how small, are equipped with the most perfect appliances and accommodations to meet the requirements of their occupants. Rockford has many reliable specialists in this department of industry, and one who justly stands in the front rank is Mr. William P. Dwyer, successor to Mr. J.M. Kennedy, whose shop is located at 519 West State Street. He is himself thoroughly experienced in all branches of steam, gas and hot water fitting, etc., and employes seven skilled mechanics in his help. During his many years of business career in this city he has amply demonstrated his ability in this class of work was well as in the other branches of his business. He furnishes estimates promptly on application and the many contracts he has obtained speak in themselves for the lowness of his charges as well as the class of work he does.
MR. J.M. McNAIR
The above pharmacy was established fourteen years ago and is located on the corner of State and Church Streets, where he has a very neat a pleasantly situated store. This store is fitted up and furnished in an attractive manner and contains a full line of drugs and chemicals carefully selected for their purity and strength, also perfumery articles, toilet articles, physicians' supplies, etc., in fact everything that goes to make up a first-class establishment of this kind. A specialty is made of filling difficult prescriptions in the preparation of which is exercised the best judgement, being a skillful and accurate pharmacist of great experience. The trade of this establishment extends throughout the city and vicinity and the proprietor, Mr. McNair, has been a resident of this city for twenty-five years, and has had much experience in this line of work. He is also manufacturer of the famous Kumuss remedy, being the only one in the city manufacturing it, and he is enjoying a very nice trade on same.
One of the oldest established stores of its kind in this city and one that we wish to make brief mention of in the columns of this review of the growth and progress of Rockford is Mr. D.A. Smith's flour and feed store. Established was back in 1886 the store has been prominent in the commercial world of Rockford ever since. At 424 Elm Street the place is conveniently located, and a goodly number of square feet are utilized in the displaying and storing of the stock carried. Same consists of all manner of high grade flour, feed, baled hay and straw, popcorn, timothy clover, grass and other field seeds. Also a full line of bee supplies. Both a wholesale and retail business is carried on and his facilities are such that Mr. Smith is in a position to meet every demand. Three people are employed constantly and three wagons are operated to the various parts of the city.
YE GYFTE SHOPPE
Louise D. Hill, Proprietor
One of the most unique business places in Rockford, or in this section of the country for that matter is the place located at 421 West State Street and popularly known as "Ye Gyfte Shoppe" established four years ago, the place was from the first popular and well patronized and today besides the full time of the proprietor, several competent assistants are employed. All manner of things useful and beautiful, both new and modern as well as antique goods of all sorts are on display and are offered for sale at the most reasonable rates. The place is rightly named for here you can find a hundred and one things that make suitable presents which may be purchased at a small expense. The thrifty housewife too finds this to be a most convenient place at which to purchase some trinket or some article of value with which to beautify her home and make it attractive. Mrs. Hill is personally active in the work and devotes her entire time and energies thereto. She is a lady of exceptionally good taste and if you are undecided as to what would make an acceptable gift or remembrance we would suggest that you call and see her.
HUNTER & WRAY
Dealers in Tornado, Life and Fire Insurance
The real estate, loans and insurance interest constitutes one of the most important of the business lines in Rockford, and is one in which some of the most substantial representative business men of the city are engaged. An especially prominent and old established firm is that of Messrs. Hunter & Wray, who have their offices in rooms 508-509 Rockford Trust Building. They have an extensive, large and comprehensive list of attractive offerings in well-located real estate, including properties suitable for residence, business and manufacturing purposes, and they buy and sell all kinds of local and suburban realty; as well as handle improved farms in Northern Illinois; also Texas Panhandle lands. If you have money that you want to invest where it will be absolutely safe, call and look over their investment bonds from $100,000 up. They represent several of the strongest and most reliable fire, tornado, life and accident insurance companies, and this firm is prepared to offer the best qualities of protection at lowest prices consistent with conservative business methods. They have been established in the city for the past twelve years, and have been important factors in presenting the advantages to be derived from investment in local realty.
MR. JAMES G. CAMLIN
The carpet business in a city the size of Rockford is one of much important, and we would naturally expect to find a number of excellent houses catering to the public in this line. A house that does a large business and carries a stock which is a credit to the community is that of Mr. Camlin. He is located at the corner of Main and Mulberry streets, where he occupies a handsome building for the storage and display of his magnificent stock. Here will be found a full line of curtains, carpets, draperies, brass goods, and art fabrics, and if they haven't in stock just what you want it can be procured from the factory without delay. His prices and terms are the most reasonable that might be desired. He has been operating in Rockford for the past fourteen years, during which time he has always enjoyed a very extensive patronage as well as the highest esteem and confidence of our citizens. He employs two assistants in the operation of his business, and the attention to visitors and patrons is most courteous and agreeable.
WILLIAMS & BEST
A city's growth depends upon the character of her people, accordingly whether they are progressive and thrifty, or ambitious or lethargic, dull or set. The people of Rockford are naturally of the former class. Prominent among those who have striven to promote these desirable conditions are the Messrs. Williams and Best. This concern was established some time ago, and is located with office and show rooms and works at 1430 North Main Street. They manufacture monuments, etc., and have successfully completed some of the most magnificent and most important work in the state and in this city. Their trade extends throughout this section of the country, and a number of skilled employees are required to assist in its transaction. Messrs. Williams and Best are thoroughly experienced in this line of work and make a specialty of large jobs and original designs, and no order is so large to receive their prompt attention.
The knowledge required by the undertaker of today is far in excess of that required by his predecessors. One of our leading undertaking concerns is that of Gustin Bros., located at 109 North Main Street, Rockford, Ill. These gentlemen have been residents of Rockford for a number of years and have been engaged in the undertaking business for twelve years. They carry a fine stock of caskets and funeral furnishings and conduct all classes of funerals and own two fine hearses, while in every case they charge moderately, according to the services rendered, giving the most minute attention to all. They are thoroughly equipped to conduct funerals of every detail and relieving their patrons of all care from the time they are called till interment is made. The firm's success during the past three years in Rockford has been beyond expectations, and this is due to their ability and courtesies shown during bereavement. Ralph E. Gustin, Illinois state license No. 629
EXTENSIVE PUBLIC PARKS ON ROCK RIVER OF SYLVAN BEAUTY
MR. M.V. SHIVELY
When it comes to plumbing, every house owner is interested as well he has a right to be for this is one of the most important subjects to be considered in the erection and construction of a building. We have a number of really first class workmen engaged in this line and among the foremost, who has been established in our city for the past three years, is Mr. M.V. Shively, located at 119 South Court Street and here he carries a neat and well selected stock of plumbing fixtures, including bath tubs, sinks, basins, etc., in fact everything and everything usually found in an up to date store of this kind. He gives constant employment to five experienced men--in fact he will hire none but a first class workman and has figured prominently in building circles since he started here. Mr. Shively is a man of business ability and integrity, and has won many friends in this city and vicinity. No contract is too large and none too small for his facilities and he will gladly give you an estimate on any work that you may be contemplating.
DUNN & CO.
You would travel a long way to find a more progressive city than Rockford and a longer way to find more progressive merchants and better stores than are operating in our midst. One to which we wish especially to refer is that of Dunn & Co., who conduct the well known dry goods and drug stores located in the substantial two story building with entrances at 123 South Main Street and 121-123 South Syman Street. They have been established in this city for the past 12 years and have rapidly built up a large and influential business and an enviable reputation for the high standard of excellence which they have maintained in regard to both the merit and quality of their goods and the quick service and courteous attentions which they accord to their patrons. Their stock consists of practically everything that is found in a modern and up to date dry goods or drug store, such as dry goods, dress goods, ladies' furnishings, curtains and draperies, drugs, drug sundries, toilet articles and a complete pharmaceutical stock. Their business in both lines is so extensive that 24 clerks are required in the dry goods store, and two registered pharmacists and a druggist's assistant are constantly employed in the drug department. Dunn & Co. have the distinction of successfully combining the drug and dry goods business and maintaining the highest standard of excellence in each line. They carry one of the most complete lines of drugs, medicines, and physicians' and surgeons; supplies in this section of the state and can fill almost any order. They are connected with a large wholesale drug house at Danville, and are thus enabled to secure the very best stock at the lowest prices, and give their patrons the benefits that result from such an arrangement. All recipes and prescriptions are compounded by full registered pharmacists, and every order is handled by proficient and obliging employes. Dunn & Co. are among the most progressive and enterprising business firms of Rockford and their name has become a synonym for "Merti, Quality, and Satisfaction." One of the best indications of their progressive and enterprising spirit is the high esteem in which they are held by the people of Rockford, and the fact that they are rated amongst the largest and most prominent advertisers in the state.
DR. THOMAS F. WALSH
The substantial character of the grocery establishments of Rockford of the large class is peculiarly characteristic of the commerce of the city. An example in view is the enterprising house of Mr. Thomas F. Walsh, at 402 Elm Street, where he keeps on hand a large stock of all kinds of groceries which can be supplied in any quantity. The store is replete with everything in the lines of staple and fancy groceries, always up to date and embracing everything new within the province of the grocer, and some desirable things the ordinary grocers do not have. Mr. James Walsh established his business nearly 30 years ago, and his son, Thomas, took charge of the business later and has built up a splendid trade. He carries in stock all the choicest brands of groceries and makes and specialty of the best selected brands of tea and coffee, and also the purest and most excellent food of all kinds. One point of business he strictly observes to his great benefit, and that is quick delivery, two wagons, being constantly on the go in the grocery line. Mr. Walsh has a large trade in all parts of the city and to serve their patrons daily and do it promptly they employ three careful and obliging clerks.
CRADDICK & JOHNSON
Modern conveniences in our houses, unless they are properly constructed, may often be nothing but death traps and the sanitary plumber today ranks but little below the physician in his importance to the community. There is no line of business that is so essential to the maintenance of an adequate sanitary system as that of intelligent and scientific plumbing, and in this respect we wish to call the attention of our readers to the excellent work done by Messrs. Craddick & Johnson, the leading plumbers and sewer contractors of Rockford. The members of this firm, Messrs. Craddick and Johnson, and they have been established in business here for ten years. Their office and shop is located at 118 South Church Street, where they have a sales room of large proportions and assorted stock of the very best grades of plumber's supplies of every description. They employ several skilled men, and no contract is too large or too small for their facilities. Another feature of their business is a complete line of bathroom trimmings and specialties.
MR. J.A. GETTS
Located at 211 South Church is the establishment of Mr. J.A. Getts. This gentleman has been established here for the past four years and has always been successful in his undertaking. The work turned out from his shop is all done by Mr. Getts personally and in this way he can be absolutely sure that every job is O.K. and he can also sell at lower figures. Saddles and bridles, as well as whips, robes and horse goods generally are carried and he has a large sale for the same. A specialty with him is the repair department, old harness is made to dot he service of new harness and for a reasonable charge. In a city where there are so many horses as we have here, the harness dealer and repairer is a most important personage and we take pleasure in mentioning Mr. Getts here. Besides being actively engaged in the business himself, Mr. Getts finds it necessary to employ two competent assistants. Call and see him.
PEOPLE'S CO-OPERATIVE STORE
Co-operation seems to be more popular than ever before, for our people are awakening to the fact that stores that really co-operate with and for them are mutually beneficial to both sides and can be conducted on sound business lines. That is the secret of the success of the above mentioned firm of which Mr. R.T. Merrell is the efficient manager. Located at 205 South Court Street, they have a neat and clean establishment well equipped for business in hand and stocked with all sorts of high grade merchandise. Three people are employed and a delivery system is maintained. The stock consists of all manner of staple and fancy groceries, fruits and vegetables, flour, feed, county produce, etc. Mr. Merrell is a shrewd merchant and has the much-to-be-desired qualification of being able to purchase the stock at the rock bottom price. That is where he is able to save his co-partners considerable money in the course of a year. Personally he is aggressive and alert and is a firm believer in the future supremacy of this city and this section. We would suggest that you call and learn of his plan--perhaps you will see where it is to your benefit to join.
THE CHICK HOUSE
The hotels are of the utmost importance to any city and whenever you find a community that has poor hotels or whose hotels are high priced you may depend upon it that that city will not have a good name abroad. The fact that we have many good hotels that are reasonable in price accounts largely for the good name of Rockford. The Chick House is one to which we wish to direct the readers' attention for a minute. It has been established for a period of twenty years and has housed many people during this time, some of whom always stop here when they come to Rockford. The charges are most reasonable--$1.50 and $2.00 per day. There are ninety rooms, electrically lighted, steam heat and nicely furnished. About a block away from this hotel they have cottages which contain rooms and fine grounds and surroundings, which are rented to families and people staying for some length of time. A dining room is operated and excellent meals are served here at a nominal cost. Numbers of assistants are employed and the proprietor constantly looks after the comforts of his guests.
COUNTRYMAN & CO.
As a center for shipping fruits and vegetables this city ranks foremost among the many centers in the northern part of the state and among the firms worthy of mention in a conspicuous place in this review is Countryman & Co. located at 32(?) Cedar Street, they have extensive and well arranged quarters especially adapted to the work in hand. Nine people are employed in the various departments of the business and large as the trade already is it seems to increase constantly. They handle goods both at wholesale and on a commission basis and when consignments are received the shipper may rest assured that his interests are well taken care of. All sorts of native and western fruits, vegetables, nuts, etc., are dealt in and besides supplying local dealers they also ship to all sections oft he surrounding country and to the East.
MR WM. D. REICHENBACH
Rockford is growing each year at a pleasing rate and the population is being added to in a gratifying manner. This of course necessitates the erection of numerous houses and residences and of new stores and shops. A man who has been located in our city for some time is Mr. Wm. D. Reichenbach, the well-known contractor, whose office is located at 903 Kent Street. Mr. Reichenbach employes a large number of people who are experts in their line and is prepared to do all sorts of building construction. He has erected many residences in this city and surrounding country and has figured in erecting a number of important business blocks. Estimates are cheerfully furnished on any work and you may always rely upon the work being first class and none but the best of materials being used if the contract is awarded to Mr. Reichenback.
What delicious ice cream--that is how most people express themselves when they taste a dish of that delightful confection manufactured by the above mentioned concern, and right they are, for the gentlemen certainly know how to produce the very highest grade of frozen dainties. They use none but the purest ingredients, have modern machinery and know modern methods thoroughly. Their plant is located at 414 Mulberry Street, where they have commodious quarters, well equipped with the latest known machinery and appliances, and where they daily turn out many gallons of cream and frozen ices, etc. Being manufacturers, they supply most of the dealers in this vicinity and also make shipments to all surrounding parts of the country. Several delivery wagons are operated and parties, weddings, dances, etc., are served at a reasonable cost. Mr. F.C. Stenander, manager. This gentleman is well and favorably known and has respect and confidence of all our people.
MR. J.F. ARMSTRONG
There are few places in the city more familiar to the people of Rockford than the photograph gallery of Mr. J.F. Armstrong at 1002 South Main Street. He has been established in this city for the past twenty years, and from the first has been most successful, and has succeeded in bringing his gallery into immediate prominence. The secret of his popularity is in a word "moderate prices and first class work." He has had many years of experience in his chosen line and knows well how to cater to the public. He does all kinds of photographic work and it is the pleased customers that are his best advertisements. He employes competent assistants, but he personally looks after the details of all transactions.
MR. FRANK K. WESTON
The store of Mr. Frank K. Weston, which is located at 808 South Main Street, is one that is attracting a great deal of attention throughout the neighborhood. This enterprise has been established four years, and during that time has built up a very gratifying patronage. Mr. Weston handles a full line of Havanna cigars which are meeting with a popular demand wherever known. The store is neat a clean at all times, and the stock of cigars is the most complete in the city. He also has a full line of snuff and tobacco, and he also operates a lunch room, and he finds it necessary to employ five competent assistants to take care of the wants of his many friends and patrons. His patrons are accorded the most courteous and agreeable treatment.
MR O.H. BARTLIT
In all sorts of enterprises, we find good representatives in our city and large as the writer thought Rockford really was, he was surprised to see that even in his optimistic opinion he had not given her credit for her real size. Located on South Main Street we find several really first class institutions, including the one operated by Mr. Barlit at 317 South Main Street. This gentleman has been located in this city for twenty years past and is transacting a very flourishing business. Mr. Bartlit is a dealer in most everything new or second hand, and will buy anything you have to sell. He handles furniture, stoves, tools, etc. In fact everything usually found in an up-to-date store of the kind. Besides being active in the business himself, Mr. Bartlit employs two competent assistants, and also one delivery wagon to deliver goods to patrons in the city and vicinity. This gentleman is a property holder and is interested in the growth and prosperity of the city and neglects no opportunity to advance her interests.
RUBIN AND KRAUSE
This industry was began some time ago by these gentlemen and it has been steadily growing in capacity in the amount of business done, the number of its clients and in its importance to our community. There is room and need for such an industry as that established by Messrs. Rubin and Krause, and it is natural that their shop and business should show a satisfactory growth. Their place of business is located at 120 Chestnut Street and they are leading dealers in scrap iron, metal, second-hand machinery, etc. Their yard covers one acres of ground and they are at all times in position to buy or sell scrap iron, metal, second-hand machinery , etc. Mr. Geo. Rubin is constantly active in the business.
MR. W.F. WARNER
There is scarcely any man that is not a user of tobacco in one or more forms and therefore the dealing in this commodity is an item of importance and forms a vast amount in the sum total of business transacted in the world annually. Mr. Warner has been established in this city for the past fourteen years and has always been successful. He is located at 330 South Main Street, has a neatly arranged and well equipped workshop, employs five assistants and manufactures high grade cigars. His principals brands are Jose Rivalo, 10 cent cigar; the Queen, Merry Widow and Sea Rose, all five cent cigars, prime favorites with many of our people and for which he has a good sale. A full line of clippings, pipes, snuff and smokers' articles of all kinds are on hands and many of our people make this place their headquarters. Mr. Warner is an experienced and practical gentleman in all business circles. He is upright in all his business dealings and for this reason has gained a large host of patrons and friends.
SAWYER'S CEMENT STONE CO.
Has two large plants of North Second Street in Knightsville thoroughly equipped with the latest and best machinery for the manufacture of cement stone for all kinds of buildings, porches, foundations, chimneys and everything in the cement line. This company has erected several of the finest stone buildings in the city and quantities of other work all of which speak for the superior quality of stone made. They use the highest grade of Portland cement and best quality of sand and gravel from the pits owned by the company near the plants. Their own teams deliver to all parts of the city. The company do a heavy jobbing and retail business has been established four years and is managed by W.W. Sawyer. The manufacturing is under personal care of W.C. Sawyer.
NATIONAL CASH REGISTER CO.
The National Cash Register Co. has added much to the saving of time, labor, and money in our retail establishments, and they are well worthy of mention in the columns of this review. This company has a reputation that is not alone national, but international. Their machines are unsurpassed anywhere in the world for perfection and utility, and they are constantly improving them and adapting them to new business uses. Their machines have stood the test in every portion of the world and there is no other that is in any way their equal. They are adapted to many purposes and do their work so well that one can well imagine that they are almost human in their operations. Mr. J.H. Faulkner is manager for the National Cash Register Co. in Rockford and vicinity, and at their local office at 227 South Main Street, they have a large assortment of their registers in the latest styles. Eighty per cent of the retail merchants of Rockford are using National Cash Registers, and this alone is ample evidence of their great excellence.
A prominent dealer handling the celebrated Moline Plow Co.'s line of farming implements, Hennery buggies and carriages. The genuine Mandt wagons and delivery wagons from the lightest patterns to the heaviest teaming gears. The Sharpless cream separators, the best makes of manure spreaders, the old reliable Dodd & Strathers lightning rods. Cream City roofing, at Mr. Patton's Winnebago store where he has been in business for 35 years. He carries a large stock of hardware, does furnace and hot water heating, eave troughing, plumbing, lightning rods, metal roofing, etc. He carries one of the most up to date lines to be found around Rockford. He employs at the two stores six men, sells champion Acme and Johnson binders and mowers and rakes. We think our readers will be courteously treated if they call on Mr. Patton, whether they wish to purchase or not and if you make a purchase whether it is a ten cent oil can or a gasoline engine you will find them just what Mr. Patton represents them to be. He understands his business thoroughly and is well thought of by all.
MRS. JOHN TEAGUE
An eating house which has come to be popular with many of our citizens is the restaurant operated by Mrs. John Teague, which is located at 812 South Main Street, where Mrs. Teague, the proprietor has been established for a number of years. She has had a great deal of experience in this line of work, which has enabled her to cater to the high class of patronage which she is enjoying in her present situation. Nothing but the very best in the market is to be found on her tables, and the most expert cooks only are employed. The entire house is very neat and clean and kept in the best possible condition at all times. The service and cuisine are such as to win the esteem and admiration of the most critical, and all who have ever eaten there have the highest words of praise for Mrs. Teague and her house.
There are few lines of business which require more careful and scientific study and mechanical skill than that of plumbing and heating. This is an age when buildings, no matter how small, are equipped with the most perfect sanitary appliances to meet the requirements of their occupants and the sanitary laws of the community . Rockford has many reliable specialists in this department of industry, and one concern which justly stands in the front rank is that of the Mapes Brothers, whose shop is located at 315 South Main Street. They are themselves thoroughly experienced in all branches of plumbing, gas fitting and employ six of the most skilled mechanics in their work. This concern has done the work in many of the fine residences and business buildings in this territory and they never fail to please their patrons. In their four years business career in this city they have amply demonstrated their ability in this class of work and if you are contemplating anything in this line, they will furnish estimates promptly upon application.
SUPERIOR TAILORING CO.The Superior Tailoring Company, located at 217 South Main Street, are successful merchant tailors, and their trade is with a good class of people. Mr. Chris Sutton, the
manager, is a highly intelligent, pleasant and honorable gentleman and he has made many friends in this city. He handles only reliable goods, charges a fair price for the same, he believes in being liberal and honorable with everyone. Besides giving his own attention to the business, he finds it necessary to employ two skilled tailors to assist him in doing the large amount of work that is constantly coming to him. They carry a very select and varied line of the finest goods, and their motto is "Perfect and neat workmanship." All goods are made in their own workshops by union workmen, and a perfect fit is guaranteed. The Superior Tailoring Co. has stores located at Aurora, Elgin, Geneva, Rockford and Sterling, Ill., and all workmanship is a first class when done at the Superior Tailoring Co.
A.L. BARTLETT CO.
Ever since this old world of ours began the trade in flour and grain has been a foremost one--in fact we read of the corner that Joseph first had in grain, it being the first recorded corner anyone ever secured. Numerous dealers in this city handle flour and feed and among the most energetic we mention the firm of A.L. Bartlett Co. Establish way back in 1856 they have ever held the confidence and respect of the people and their business today is one of the biggest in the city. Twelve people are employed and five delivery wagons are operated. The office and elevator is located at 506 Cedar Street. They are manufacturers and dealers in flour, feed, ground feed, fill offal, hay, seeds, lime, roofing material, etc. The equipment of the mill is modern in every way and the mill is modern in every way and they are prepared to handle work of any magnitude. The active management is vested in Mr. A.L. Bartlett, a gentleman who is both aggressive and yet conservative. He is also headquarters for coal, cement, brick etc.
THE WALDORF $2.50 SHOE
FOR MEN AND WOMEN
But few, if any, things are more to be desired by the man or women who wants to appear well dressed and at the same time perfectly at ease, than a pair of neat and comfortable shoes. If your shoes hurt your feet, it will be pretty difficult to appear well and at the same time you are permanently injuring your feet. Therefore, when you buy a pair of shoes go to the Waldorf store and have them fit you. They can do so, perfectly, for their stock is one of the largest and best selected to be found in this section of the country. Mr. C.M. Stendal is the manager of this concern. They have been established in this city for five years and they have succeeded in building up a patronage, which seems ever on the increase. The store is located at 210 South Main Street, is nicely appointed and arranged, and besides being active himself, Mr. Stendal finds it necessary to employ three experienced salesmen to assist him. Personally he is well liked by all with whom he has business dealings of any nature. Call and see him for a pair of perfect fitting shoes.
PETRIE & NORTH
In every city of importance there are today leading firms engaged in the work of moving, transferring, packing and storing household goods, etc., and in Rockford we have a most excellent concern in this work owned and operated by Petrie & North and located at 417-419 South Court Street. Established five years the business has steadily increased and today both floors of the double building at the above mentioned address 52 x 156 feet are utilized. This gives the business a floor space of 15,500 square feet, every bit of space being utilized. The building is expressly arranged for storage work, is dry and clean. well ventilated and goods stored here always come out in the same excellent condition in which they were stored. Individual rooms and piles are arranged for the different patrons and this fact together with the fact that the building is practically fire proof enable them to secure a minimum insurance rate that saves many dollars for their customers. A specialty is made of packing goods for people expecting to leave the city. They can make reduced rates to all western points and when you select this firm to do this class of work, you may rest assured that your goods are well cared for. This firm also operates a large transfer line in connection with the business.
Ranking among the most influential drug houses may be mentioned the drug store operated by Miss Porter, whose spacious and handsome store is located at the corner of Main and Morgan Streets. This is one of the most prominent business houses in the city and during the five years it has been operating here has always born a splendid reputation for reliable and trustworthy dealings. The business is under the management of Miss Porter, and she also employes a registered druggist and an assistant in taking care of the wants of her many friends and patrons. A complete stock of the purest and best of drugs and chemicals of all kinds, and patent and proprietary medicines, perfumes, etc., is carried on hand at all times, and the prescription department is one of the best in the city. Miss Porter is the only lady pharmacist in the city, having graduated from the Northwestern School of Pharmacy, and her many friends and patrons will unite with the press in wishing her the same continued success in the future that she has enjoyed in the past.
SECHLER AND JULIAN
Two of the best known and most capable grocers in the city are the gentlemen whose names appear at the head of this sketch. Messrs. Sechler and Julian have devoted many years of their lives to the business and know the requirements as well as any men in the city. They operate a neat and clean, well conducted store at 1026 South Main Street, where they have been for a number of years. Their store is neatly arranged and all goods are displayed in a most attractive manner. The stock consists of all kinds of staple and fancy groceries, fruits and vegetables, coffees, teas, spices, extracts, canned and bottled goods, high grade flour, etc., while a specialty is made of shoes, having a full line of everything in the way of shoes in their stock. Although they employ four competent assistants, they are personally active. They are accounted as two of our most progressive and enterprising businessmen and are loyal to the interests of Rockford.
MRS. M.M. McMAHON
People nowadays pay more attention to their personal appearance than they did formerly. In the early days only the nobility required the services of a hair dresser and masseur, but that is changed now and people of moderate means, if they do not employ someone skilled in this work, constantly visit the establishment of some well known hair dresser or manicurist at stated intervals. This is as it should be for with added cares and more diversified ways of living, the human body needs this service. A place to which we wish to direct attention of our readers is the establishment of Mrs. M.M. McMahon, located at 325 Masonic Temple. Mrs. McMahon is a graduate of the Gervaise Graham Academy of Dermatology of Chicago and has been located here for the past six months. She has rapidly built up a large clientele and numbers among her patrons some of the best people in this city. She is a scientific masseur and does face and body work, gives scalp treatment, manicuring, hair dressing, shampooing, electrolysis, etc. Competent help is employed and her suite of rooms is nicely decorated and furnished. The charges are most reasonable and her work is of superior merit. Mrs. McMahon personally manufactures the well known Elay brands of toilet preparations, and has a great demands for them, both locally and from outside points.
MR. S.F. STEFFA
Our business houses are up-to-date, our homes are comfortable and as nicely decorated as any to be found the world over. A concern which has done much to help along this state of affairs is the shop operated by Mr. S.F. Steffa, proprietor of the well-known painting establishment--bearing his name and located at 112 North Church Street. This establishment has been operating here for the past thirty-two years. This shop is nicely arranged and is stocked with a complete line of paints, oils, varnishes, stains, etc. Mr. Steffa employs expert paper hangers and painters and he caters to the best people of the city. He is a genial and pleasant gentleman to do business with and has made scores of friends in this city, is an expert in his particular line of work and satisfaction is always assured if you have work done by him.
CASCADE, MOVING PICTURES
Whether it is because this world of ours is a sad one at best or whether it is for some other reason, the fact remains that the average man woman or child likes some light form of entertainment and in the show and entertainment offered by the above mentioned concern a great many of our people find their desire gratified. The Cascade Moving Picture Parlor is located at 322 West State Street and has been established for about eight months past. The premises are centrally located, are nicely arranged and equipped and have a seating capacity of over 200. Piano and vocal music and moving pictures constitutes the program and the latest songs are illustrated in a pleasing way. Having connections with the largest eastern and western manufacturers of films, the house is able to offer its audiences at all times the very latest and very best in moving pictures. The place is conducted by Mr. W.J. Nichols, one of the most successful men in the entertainment line in this section.
NATIONAL TAILORING CO.
Modern civilization demands that a man be well and tastily apparelled, and the clothier is a most important personage in every prosperous community. In Rockford, a leading representative of the art is Mr. Joe H. Blakesley, of the National Tailoring Company, whose establishment is located at 308 West State Street. Mr. Blakesley has been in the clothing business here for sixteen years and caters to the highest class of trade. Mr. Blakesley has the exclusive agency for the celebrated Wanamaker & Brown customs clothing. Only the best of workmanship is employed in the manufacture of all garments emanating from this establishment and Mr. Blakesley gives all the business his personal attention. Suits are steam and dry cleaned, also repaired and pressed. A number of assistants are required in taking care of his large patronage, and all of these are highly skilled in the tailoring art. A call is invited from all, and good service and agreeable treatment will be given to everyone who patronizes this place of business.
Few people realize the important part played in a city's general development by the standard represented by its best hotels. These institutions are the point from which a city is judged by the traveling public, and accordingly as they are pleased or displeased with their accommodations, does a favorable or unfavorable report go to the outside world. We have, therefore, devoted considerable time and space to the demonstration of our particular excellence in this line, and quote as an example that well known hostelry known as the Jarvis inn, centrally situated. It stands out, conspicuously among the other buildings of the city. The guest chambers, one hundred in number, are all sunny, each room being provided with steam heat and electric lights, baths, etc., while the service is first class in every particular, none but the most skilled and experienced help being employed in any of the departments. Altogether the house is most convenient, constructed on a plan of superior conception and provided with every appliance and modern arrangement for the comfort of the guests.
PALACE LIVERY AND AUTO LINE
When you take your best girl out for a drive, you certainly want to have a horse that is capable of holding up his head and a rig that is stylish and up to date in its appointments and trappings. Many liveries make a habit of foisting almost any kind of rig on their patrons, claiming that this is the last one to be had in the stables and that all the other rigs are out. This practice may be all right with transients, but with people who live here, permanently, it soon gives them a bad reputation. The Palace Livery and Auto Line, however, whose place is located on Elm Street, opposite the county jail, treat everyone alike, and there is no horse or vehicle in their stable that is not first class in every respect. The owner of these stables is Mr. F.B. Vanston, and he is thoroughly experienced in this line of work. In addition to this Mr. Vanston is making a specialty of taking care of funeral work, furnishing pallbearers' coach and also private carriage for singers, in fact every vehicle excepting the hearse. Telephone him and he will call at your house and take the order in full for any funerals or weddings. Mr. Vanston is personally active in the business, but he finds it necessary to employ four competent assistants. All the animals in this stable are well bred and are cared for in a manner that is equal to that of the equines of many of our millionaires.
MR. THOMAS WILLIAMS
The old saying of "Sweets to the Sweet," can find many places in Rockford where this idea can readily be carried out, as we leave a large number of candy and confectionary establishments here. Among those that deserve special mention in this issue is that which is owned and operated by Mr. Thomas Williams and which has been for some time, and is located at 327 West State Street. Here will be found all sorts of candies and confections, to please the taste of all, and these are offered at very temptingly low prices. A fine soda fountain is also operated on the premises, and the finest of soda water is dispensed, with the purest and best of fruit flavors. Ice cream of all kinds is also handled in large quantities, their ice cream parlor having a seating capacity of sixty. A call is invited from all, and good service and agreeable treatment will be given to everyone who patronized this place of business.
MR. M.B. WEBSTER
A profession and business that is of much value to the city and country is that of the real state men. They are always active in promoting the best interests of the community and inducing the location and settlement of manufacturing, business, and other houses and the coming in of homeseekers and investors. A leading representative of this profession in our city is Mr. M.B. Webster, who has been located in our city for four years and is thoroughly familiar with our lands and properties and their values. He deals in all departments of the real estate, land and insurance field, laying, selling, exchanging and renting lands and city properties, and gives special attention to rentals. Mr. Webster will be found located at 229 West State Street. He is a gentleman of high standing in both business and social circles, and is a practical businessman, well liked and respected by all
MERCHANT'S RESTAURANT AND LUNCH ROOM
Good restaurants are of the utmost importance to any city for there are always many transients or visitors to a city of any size, and if they do not get good meals, for a reasonable price, they are sure to go away with anything but unpleasant feelings for the place at which they visited and of course could not be expected to speak highly of the city. In this respect Rockford is fortunate. We have a number of good eating houses, but the most popular is the Merchants Restaurant and Lunch Room, owned and operated by Mr. C.N. Ogburn, who thoroughly understands catering to the public in this respect, and located at 328 South Main Street. There are a number of tables and every provision has been made for pleasing and satisfying the patrons, the cooking is being done by accomplished chefs, and the service is always prompt and courteous, and at all times this place presents a neat and most inviting appearance, while everything is always served in a most appetizing manner.
GREENLEE AND FINROCK
There is probably no branch of mercantile trade in any city that is so essential to the complete accommodation of the public as a first-class grocery store. Messrs. Greenlee and Finrock are gentlemen of ability and know how to keep a first class place. They handle nothing but the purest and best of goods and these are of large variety and assortment to suit the wants and tastes of numerous patrons. The store has been established for the past two years and is located at 511 West State Street in a commodious and well equipped building, having been fitted up especially for the purposes of the business. There is nothing that people are more particular about nowadays than that the goods shall reach them fresh and pure, and this has received special attention at this establishment and has brought it the large trade that is enjoyed. They are agents for Chase & Sanborn's teas and coffees, one of the best lines on the market. All kinds of groceries, produce and provisions, fruits and vegetables, etc. are carried here and a good business is being done every day. They are very agreeable gentlemen to do business with and are liked by all who know them. They employ six competent assistants and insist upon all receiving the most courteous and cordial welcome.
AMERICAN FRUIT HOUSE
124 West State Street
This high class fruit house and candy store was one of the first of its kinds to open up in Rockford. The building is nicely situated in the central part of the city and has a very large patronage. The fixture are of the finest mahogany and onyx and are most artistically decorated with incandescent lights. The wall decorations are of the very finest. The store is in charge of Mr. Panagakis, a man of exceptional business ability. He is in constant charge of this store and in addition to his services seven clerks are needed to handle the business. As well as having charge of this store Mr. Panagakis conducts a similar establishment at 222 East State Street. The modern equipment of this store is second to none in the city. The ice cream and home-made candies sold in these stores are manufactured under the supervision of Mr. Panagakis and the most sanitary methods are used in the making. Fruits of all kinds in season is carried in abundance. The success of the above stores is due entirely to the handling of high class goods and the courteous treatment of the management.
THE BUSKE GROCERY
A well selected stock of groceries and polite and attentive service in supplying the needs of the public are always recognized and appreciated by the discerning purchaser. The patrons of the Buske Grocery have always experienced a sense of great satisfaction when trading at this store, as they know they will receive reliable and courteous treatment at the hands of Misses and Clara and Hattie Buske and their clerks. This firm has been established in this city for the past three years and the manager, Clara Buske, is an energetic and enterprising hustler. She has a neatly arranged and equipped store at 505 West State Street and enjoys a liberal and influential patronage which seems ever on the increase. They carry a complete line of staple and fancy groceries, as well as fruits, vegetables and produce. They make a specialty of E.B. Millar's selected coffees and the well known Buske's Best flour. Their stock is well selected and neatly displayed, while two delivery wagons are maintained and prompt deliveries made. The proprietors are well and favorably known to the community and have won a position of prestige for their sterling business methods and square dealing with all.
ELISHA L. THAYER & BRO.
Rockford has in its midst a store which has gained widespread reputation for the quality of its work and the completeness of the lines it handles. Elisha L. Thayer & Bro., jewelry store is one of the largest and most popular in this section of the country. No store in the state outside of Chicago, shows such a great variety of watches, diamonds, jewelry, silverware, sterling and plate cut glass, etc., located at 306 West State Street. Elisha L. Thayer and Bro., jewelry store has been established for the past twelve years. The repair and the engraving departments are worthy of special mention and no matter how intricate the mechanism of you time piece may be this is the place to take it. They employ three competent assistants, but personally look after every transaction, for they would not allow goods to leave the store unless they bear the stamp of their personal approval. They have always been identified with a movement that tended to advance the interests of this city and vicinity and this splendid store certainly deserves the ever increasing patronage which it enjoys.
MR. GEORGE DOBLER
The real estate, loan and insurance business is an important one in every community and not the less in such an enterprising and growing community as that of Rockford. The real estate of this section is steadily increasing in value with the growth of the city and settlement of the county and there are frequent changes in the ownership of land and city property in consequence and our real estate men are doing much toward the development of this section. A real estate dealer who has been doing business here for the past 11 years and who has done his share in adding new settlement and new business houses and industries to the county is Mr. George Dobler. He has a neat little office at 315 West State Street and deals generally in all kinds of real estate. He is also active in the loan business, and can offer the most attractive propositions in the handling of such affairs. He is thoroughly versed to in every detail of the insurance business. Mr. Dobler is a practical but honest man and is highly thought of by all.
ROCKFORD A CITY OF WORKINGMENS' FINE MODERN HOMES
The reader who is not familiar with the name and operations of the above named gentleman may think that we have made a mistake in his initials. We have as far as spelling is concerned but most emphatically we have not as far as action is concerned. If you "see" Mr. C.C. Smith for your dry cleaning you will agree perfectly with us. Established five years ago Mr. Smith has rapidly built up a large and influential business which even now seems ever on the increase. Nine people are employed constantly and a delivery wagon is operated to the various parts of the city, work being called for and delivered without expense. Gentlemen''s clothes are made a specialty of and a visit to the store may prove profitable to you. By all means see Mr. Smith. Store at 119 South Third Street. They clean lace curtains like new. Both phones 457.
ROCK WALL PLASTER
Rock Wall Plaster has become one of the leading industries of manufacture. The three-story factory building in Knightsville on North Second is well equipped with all modern machinery for wall plaster making. The product is shipped in large car loads to all cities in this section of the country. Chicago and Milwaukee alone consuming thousands of tons. The interurban railway supplies daily all cities near Rockford. Nearly all public building in the city and large numbers of the dwellings speak for its merits. It is the most durable and satisfactory hard wall plaster on the market today. The business is under W.W. Sawyer's management. W.C. Sawyer is superintendent of the plant. The city office is at 218 South Main Street.
There is not a more substantial concern in the city of Rockford than the Lawson-Peterson Hardware Company, which has been established here for the past five years. The building occupied is large and the stock carried comprises everything in the line of hardware, stoves, tools, cutlery, etc. In hardware everything in the way of heavy and shelf hardware, table and pocket cutlery, garden tools, stoves and ranges, etc., are all to be found here. They employ a number of first-class tinners who thoroughly understand the installing of steel ceilings, and all sorts of tin work. This firm is widely known and have installed the greater part of the steel ceilings which have been put on the city in the past year. They are sole agents for the Gilt Edge Hot Air furnaces, and already they have a large number of contracts for the installing of this well-known furnace.
ROCKFORD UNION GROCERY CO.
There is probably no branch of commercialism more essential to the complete accommodation of the public than the grocery line. Rockford is well represented in concerns dealing in this commodity, however, and we desire to mention in the columns of our review the store operated by Rockford Union Grocery Company, at 120 Kishwaukee Street. Their store is neatly arranged and kept in a neat and clean condition at all times. The stock of groceries, both staple and fancy, is full and complete, canned goods, fruits, vegetables, coffees, crockery and glassware, etc., are carried and a good business is being done. They have been established in this city for the past thirty years, and have been successful from the start. They are agreeable gentlemen to do business with and are well liked by all who know them.
MR. E.R. ZIMMERMAN
Rockford is the home of people of culture and refinement and this fact has a marked influence on the local trade of the city. Among those business houses which enjoy their full share of patronage from the best people in the city may be mentioned the photographic studio of Mr. E.R. Zimmerman, located at 321 East State Street and he also conducts a branch studio at Pecatonica, Ill. The best grade of work in every branch of the business is done here, and utmost care is taken with every picture turned out. Mr. Zimmerman, besides being a most skilled and expert photographer himself, employes one capable assistant, who is also thoroughly skilled in the art. Numerous excellent pictures are dispalyed here and all are tastefully arranged in a manner that shows the good work done. Mr. Zimmerman has been engaged in this line of work in our city for the past fourteen years and has gained a firm hold on public favor. The equipment used is modern in every respect, all work is high grade, while the charges are reasonable in every instance. You can rest assured when you call at the studio you will receive personal attention from Mr. Zimmerman.
There is nothing which contributes so much to the general health as bathing, and especially the Turkish bath, which, by opening the pores and refreshing the skin, are valuable as a sanitary measure. The baths as the "Natatorium" are the finest in the city and command a very large patronage. Messrs.E. Klint and C.E. Gustafson are the proprietors of this establishment, which will be found located at 1116 Fifth Avenue and are fitted up into departments and furnished with every convenience and modern equipment to be found in the larger metropolitan bath houses in other parts of the country. "The Natatorium" is open from 9 a.m. to 9 p.m. and on Saturdays until 11 p.m. Any kind of a bath desired can be obtained at these bath rooms. Swedish Movement Massage, Turkish baths, steam and soda baths, sun and Douch bath, etc. They have facilities for curing rheumatism, nervous troubles and colds. An electric vibrator has recently been added. In addition they have a fine swimming pool, open for all summer. Messrs. Klint & Gustafson are men of great business ability and prominence and are helping largely to make Rockford an up-to-date-city.
MISS CHARLOTTE MILLS
The achieve success in any branch of business it is necessary to have a natural aptitude and taste for its operation and in no line of industry is this more true than in the millinery line. Thus it is with confidence that we place before the notice of our readers the establishment of Miss Charlotte Mills, leader in fine millinery, such as hats, bonnets, ribbons, trimmings, feathers, etc. The display of stock at the store, 412 East State Street, is a handsome one and has no superior in these parts. The handsome window display constantly attracts the attention of many and complimentary comments are heard on every hand. The store is no experiment for Miss Mills has been established in our midst for fifteen years, and people know that she means business and that she understands all details of same. Eight ladies are employed in the sales and trimming departments and a large business is carried on. Miss Mills is constantly active and attends personally to the wants of her patrons as much of the time as is possible.
THE FLAT IRON STORE
an establishment which is a credit to the community is the Flat Iron Store, operated by Messrs. Kendrick and Fisk, and located at 1003 East State Street. This concern has been operating in this particular location for the past year. These gentlemen are most enterprising and progressive business men and are the type of men who are helping to make Rockford famous. This store is headquarters for many of our best people. They have a neatly arranged and well stocked store, and carry a full line of staple and fancy groceries, fruits and vegetables, coffees, teas, spices, canned and bottled goods, etc., in fact anything and everything usually found in up-to-date establishments of this nature. Wagons are operated for the benefit of those living at a distance, and besides being active themselves, they find it necessary to employ two men. One point of business they strictly observe, to their great benefit, and that is quick delivery.
BURT M. ALLEN
"Where did you get this delicious ice cream"--that is a question often asked by people when they partake of that delightful frozen dainty manufactured by Burt M. Allen. This firm has been established for about ten years and by giving to the trade a superior grade of cream and frozen dainties he has built up a trade that is the leader in this section. Fourteen people are employed in the various departments of the work and three wagons are required to deliver their products. Located at 107-109 South Water Street, they occupy all three floors and the basement of the substantial building at that address. The floors measure 36x250 feet and are equipped with all modern conveniences and appliances necessary in the work. This is the only firm in this vicinity that have their own cold storage facilities and over 1,500 gallons of cream can be stored on the premises. In addition to the ice cream they make, they also manufacture all sorts of sherberts, frappe, ices, etc. The factory is open for inspection at all times and Mr. Allen would be glad to have the public inspect its sanitary conditions, etc. He also makes a specialty of fancy brick ice cream, frozen puddings and in fact everything in the ice cream line. He has the largest assortment in northern Illinois, also the latest and best equipped machinery in the state. Allen's ice cream is handled by first class dealers in 52 surrounding towns.
MR. L. PETERSEN
It is a well-known fact, vouched for by every housewife, that op on the freshness of fish depends the delicacy of flavor so essential to the perfect enjoyment of these favorite articles of food. A large number of careful housewives have selected Peterson's fish market as their regular place for buying fish of all kinds. Mr. L. Peterson is the proprietor of this popular market, located at 309 East State Street, and it is a well-known business maxim of his to handle none but the freshest of fresh fish and non but the very highest grade of salt and smoked fish, as well as oysters, etc. All fish comes direct from fishermen to this market. Four competent hands are employed and two delivery wagons, and three peddling wagons are operated for the benefit of their patrons at a distance. He is a man of business ability and integrity and he employs only the most obliging and courteous clerks to assist him in the interests of his many customers and patrons, and is always personally on hand to see that they are well treated.
MR. H.S. MOORE
There is probably no branch of mercantile trade in any city that is so essential to the complete accomodation of the public as a first-class grovery store. About two years ago Mr. H.S. Moore purchased the store of D.S. Conrad and handles nothing but the purest and best of goods and these are of large variety and assortment to suit the wants and tastes of numerous patrons. The store has been established for 27 years and it is very well located, and has been fitted up especially for the purpose of the business, being located at 109 N. Madison street. There is nothing that people are more particular about now-a-days than that the goods shall reach them fresh and pure, and this has received special attention at this establishment and has brought it the large trade that it enjoyed.
PETERSON AND NELSON
This is one of the most justly popular houses in this city and has long been known as a leading place in which to buy pure first-class groceries, both staple and fancy, canned goods, table delicacies, teas, spices, coffees, butter, eggs, cheese, fruits and vegetables, and the success which these gentlemen have had in the business is a natural result of the fine grade of goods and the courteous treatment received at their hands. Messrs Peterson and Nelson are both personally active in this business and employ the services of four people as well as one delivery wagons, and this may be seen daily in all parts of the city delivering to the many patrons of this establishment. The store operated by Messrs. Peterson and Nelson is located at 702 Kishwaukee Street. They are both prominent business men of enterprise.
ROCKFORD PICKLE WORKS
Whether it is because forbidden fruits taste beast, or for some other cause, we do not know, but we do know that the sale of pickles and condiments is constantly increasing and that in spite of the fact, that most physicians advise against eating too much of the dainty appetizer, the Rockford Pickly Works is one of the largest institutions of its kind in this section. They have ben established for thirty years past and have built up a large and influential business. Fifty people are employed constantly and the substantial two story building, 40x50 and also the storage, 80x100 buildings are utilized in the work. The equipment of machinery and appliances is modern in every way and they turn out many barrels of pickels and cases of bottled goods, etc. They have a 100-acre tract used for experimenting and growing pickles, etc. Farmers in these parts find a ready market at the pickle works for their pickling vegetables.
Not only does a coat of paint improve the looks of a house or a building, but it also acts as a preservative of the wood against the weather and for this reason alone, that of economy, if for no other the property owner should give see to it that his dwelling or business blocks are covered with a coat of paint. We have a number of enterprising painting establishments in this city and one especially to which we wish to refer is that of John Jacobson, whose place of business is located at 1027 Charles Street. The business has been established for the past 35 years and it has grown to such proportions that 30 men are employed constantly. Wagons are operated and all work is promptly executed. Estimates are cheerfully furnished on any work that may be contemplated and Mr. Jacobson feels so sure that he can please you that he guarantees satisfaction. At the store he carries a fine stock of wall paper, paints, oils, varnishes, etc. Personally Mr. Jacobson is well known and well liked and is regarded as one of the most capable men in the business. He reports a very bright outlook for the coming season.
MR. E. TRANER
As best and clean a grocery store as you will find anywhere not only in Rockford, but in any of our cities, is the one conducted by the owner, Mr. E. Traner, and located at 823 Kishwaukee Street. The store has been established here for the past four years and is a favorite trading place with many of our best people, for being centrally located it is of easy access and the people from all over the neighborhood find this a convenient and popular place at which to obtain the best staple and fancy groceries, fruits and vegetables, bottled and canned goods, teas, coffees, etc., in fact anything and everything that is usually carried in up to date stores of this nature. The stock is attractively displayed and goods are offered for sale at the lowest prevailing prices. Mr. Traner is personally active in the business although he employed two assistants, and sees to it that every one of his patrons received prompt and liberal treatment at his store.
MR. ALEX P. HARDER
M'fg Harder Hog Trough
The above cut illustrates the famous Harder Improved Hog Trough manufactured and handled by the gentleman whose name appears at the head of this article. This is one of the best troughs now on the market, having a patented end fastening which not only makes it strong and durable, but also one of the most sanitary. In fact it is guaranteed by the firm not to separate. This trough must not be confounded with the light metal affairs offered by some as they use only 29 gauge metal and the ends are cast and galvanized, and on a close inspection of the trough it will be found that the corners are filled with quarter round which makes it germ-proof. These troughs are sold by all leading agricultural implement and hardware dealers. If your dealer does not carry them, they can be shipped direct from factory. These troughs are for up-to-date stock raisers, those who want the best, and known that the best is the cheapest, and we would suggest that when you are in the market for something of this kind that you carefully inspect this trough.
MR A. GUSTAFSON
In the matter of personal apparel there is no item of so much importance to the person of taste as that of footwear. We call attention here to the fine footwear which will be found in the store operated by Mr. Gustafson, located at 217 Seventh Street, as a most acceptable home enterprise, adapted perfectly to the wants and tastes of the people of Rockford. Mr. Gustafson has been established in this city for the past year, and from the first has been most successful. Being actively engaged in the business himself he finds it necessary to employ the services of several assistants to help in attending to the wants of his many patrons. He also operates a repair department, where shoes are repaired promptly and neatly.
57 MILES OF ROCKFORD PAVED & MACADAMIZED STREETS
120 North Court Street, High Grade Carriage Dealer, Rubber Tiring a Specialty
One of the best known carriage makers and dealers in this city and a man who has made a big success of his undertaking is the gentleman whose name appears at the head of this article and who has been engaged in the work in our city for over thirty years past. Mr. Ford is located at 120 North Court Street where he has commodious quarters and everything for this convenience and requirements of his special work are at hand. He carries a good stock of vehicles and supplies on hand and is prepared to furnish or manufacture any special design of wagon or carriage that you may require, his motto is "Good Work at Reasonable Prices." Carriage and automobile repairing and painting are made a specialty as is also the fitting of both auto and carriage rubber tires. Both floors of the substantial building at the above mentioned address are utilized, the painting room being of the second floor. Mr. Ford personally supervises each job and sees to it that it is a first-class job before it leaves his premises. Personally Mr. Ford is well and favorable known and has the good will and respect of all with whom he has business dealings.
MR. H.R. COTTA
One of the ablest and most successful landscape architects and contractors in the state is Mr. H.R. Cotta, whose handsome office is located at 122 North Church Street. He has been established in our midst for the past seven years, and is considered the leading landscape architect is the city. He has laid out some of the finest grounds in the city and surrounding towns, and all work is done in a most satisfactory manner. He designs and executes the highest deals in the improvement of public and private grounds, producing results that are not only permanently satisfactory, but obtained in a surprisingly short time. Parties contemplating building or improvement of grounds, should confer with him at once. Any business pertaining to this line will be promptly attended to by writing him or calling at the office.
ERICK J. GUSTAFSON
A business that is deserving of special mention in our review of the industrial trade of Rockford is the garage and repair shop conducted by Mr. Erick J. Gustafson and located at 208-216 North Main Street. Mr. Gustafson is successor to the Dewey Auto Company and has established two months. The place is substantially equipped with all the most modern machinery and appliances for repairing all sorts of mechanical contrivances, specializing in automobiles, motor boats, etc., supplies of which are carried in stock. Gasoline engine work is also done and besides his entire time and attention Mr. Gustafson employs four assistants. He is great for the famous Ferre Marine engine and reverse gear which is made in ten sizes, 1, 2, and 3-cylinder and from 2 to 35 horse power. Mr. Gustafson is a gentleman with great mechanical ability, having been in this line of business for a great many years and is thoroughly versed in all that pertains to this line.
PEOPLE'S GROCERY CO.
The People's Grocery Company has been established in this city for the past two years, and is under the able management of Mr. A. Johnson and Carl Lindquist. They decided at the beginning to handle only the purest and most reliable groceries, and this has resulted in building up a business of very extensive proportions. Their store is located at the corner of Seventh Street and Sixth Avenue, where they carry a splendid line of everything in the way of staple and fancy groceries of all kinds, and in fact everything usually found in an up to date establishment of this kind. Besides being active in the business they employ competent assistants and operate one delivery wagon and orders are all delivered promptly.
Everyone in the city knows what an excellent reputation the Swiss Laundry has for first-class work and prompt delivery. This establishment has been operating a number of years and has always made it their aim to do only the best of work and to satisfy all patrons by superior methods. The trade-mark of "Swiss-Service-Satisfaction" stands for that which they aim to give their customers. The commodious quarters at 119 North Main Street are central and ideal for this business as they have exceptionally good light and air. The plant is fitted complete with every modern convenience and appliance for doing the highest grades of work. Visitors are always welcome and an interesting and instructive visit is promised by all who call. They employ over 20 people, have two delivery wagons and are building up a very large business in the best districts of the city. Bert C. Kellogg, the owner, and Edw. G. Brumbaugh, superintendent, are "crackerjack" men in this line and oversee personally all the various branches of work, thus insuring all patrons against improper or careless handling. Mr. Kellogg is a native born Rockfordite, but has within the last two years moved back to Rockford from Chicago where he was in business for twelve years. He is one of the founders of the Rockford Club of Chicago and has held a number of offices in it. He is a very popular young man, having many friends in this city who unite with the press in wishing him the same continued success in the future that he has enjoyed in the past.
MR. LOUIS J. THEISS
Dealer in Motorcycles and Sporting Goods
Mr. Louis Theiss is located at 121 North Main Street where he has a large and pleasantly arranged store. He carries a very complete line of everything in the way of sportmen's goods and from the best factories and the prices in every department are low. A complete line of bicycles, motorcycles and pocket cutlery of every description, sewing machines and repairing is also done, all kinds of graphhone records, of Edison and Victor. He has been established in this city for the past three and finds it necessary to employ two people, in addition to giving his own services to the business. He has a large repair shop and repairs bicycles and motorcycles. Mr. Theiss is an enterprising and progressive business man and his standing in commercial circles is very high.
MR. L.A. PRESSLER
Tobacco is one of the great commodity of the world that is used almost entirely as a luxury, although there are some uses to which it is put that are in themselves a necessity. The annual sale of this product in its various forms add much to the general sum of trade and it is therefore considered one of the leading articles of commerce. One of the most ___ular business enterprises in Rockford is engaged in this line of trade and has always done a very extensive business. We refer to the cigar store operated by Mr. L.A. Pressler, which is located at 116 North Main Street. The business has been in operation for the past three years and has since the day of its inception been most liberally patronized. This store is a very handsome one and is stocked to repletion with a line of the finest quality of cigars, tobacco, pipes and smoker's articles. His leading brands are the Pacemaker, 5 cent cigar, and La Espera, 10 cent cigar, two of the best of the market. He also operates and pool and billard hall, where he has four tables. He stands very high in the community and is well liked by all who know him.
It would never do to close the pages of this review without a mention of that well known lumber and fuel man, Mr. A.H. Marshall. His many friends would certainly expect to see his name among this list of of progressive business men. Established six years ago he had rapidly built up a large and influential trade and today he requires the constant service of six assistants while four delivery teams are operated. His yards are located at 932 West State Street, where he has commodious quarters especially adapted to the work in hand. Both rough and furnished lumber, sash and doors, shingles, roofing, is carried in stock and he also has a department devoted to coal and wood. His facilities are such that he is able to meet any demand that may be made on him and he can assure you of a prompt delivery.
CHICK & BRACONIER
The Chick Can Opener
Why worry and fuss and cut up hands. When in a hurry to open your vegetable cans: With the Chick Can Operner you need never curse. And no dressing of wounds by the hospital nurse. Necessity is the mother of invention, they say: So the Chick Can Opener is with us to Stay. All house wives agree it is simple and neat. And without it they know no kitchen's complete. "Do a thing comparably well and the world will beat a path to your door, though you live in a forest"--Emerson, the great philosopher once spoke these words and he certainly hit the nail on the head. This is shown by the success which had attained the efforts of Messrs. Chick & Baconier. Located at 316 Mulberry Street they have commodious quarters and a fine equipment of machinery and appliances necessary for the turning out of their special line of work. They manufacture the popular "Chick" Can Operner, one of the neatest and most desirable invention ever placed on the market. They have only been established since August of last year and have already met with such success that they have placed their openers on sale in practically every city in the state and in most of the states of the Union. The improved opener, now on the market, can be used for both round and square cans. The members of the firms are Messrs. Thos. Chick and O.E. Braconier, both being active in the work. They are well known and are sure to make a success of their undertaking.
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